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Sunday, September 26, 2010

Measure once, Measure Twice!

If you sell clothing, your descriptions need to be easy to understand and contain enough information for your customers to make an informed decision.  List as many measurements as you can so they know the item will fit!

To ensure the best fit for men and boys, you’ll need to measure the neck, arm/sleeve, chest, waist, and inseam.

Neck: Measure the circumference of your neck just above the base and around your Adam's apple. Place two fingers between your neck and the tape measure.     

Arm/Sleeve: With your arm bent slightly, put your hand on your hip. Start the tape measure at the center of the back of your neck. Run the tape measure across the top of your shoulder, down to the elbow, and then to your wrist.    


Chest: Standing with your arms at your side, place the tape measure around the fullest part of your chest, under your arms. Ensure that the tape measure remains parallel to the ground. Place two fingers between the tape measure and your body.
    
Waist: While standing, wrap the tape measure around your natural waistline. Keep the tape comfortably loose.    

Inseam: Lay out flat a pair of pants that fit you well. Using a measuring tape, measure from the crotch seam to the bottom of the pant along the seam.


To ensure the best fit for women and girls, you’ll need to measure the bust, waist, and hips.

Bust: With your arms at your side, place the tape measure around the fullest part of your chest, under your arms. Make sure that the tape measure remains parallel to the floor.   
  
Waist: While standing, wrap the tape measure around your natural waistline. Keep the tape comfortably loose.  

 
Hips: While standing with your feet together, wrap the tape measure around the fullest part of your body between your waist and your knees. This is approximately 8 inches below your waist. Make sure that the tape measure remains parallel to the floor.