The first thing potential buyers see is your listing’s title. That title is soooo important to get them to click into the listing itself. If your title is bad, you’ll get fewer viewers, which translates into fewer bidders. But a great title will pull more shoppers into your listing and increase the number of bids. Most buyers find items by searching, so you want to include all the important words in your title.
The key is to think like the buyers—use the words they are likely to use. Include the name of the item and any common terms your buyer might be using to look. Use the model number, use the year it was made, list the color & size, and include whatever terms you might use to describe your item. The more search words you can include the better.
eBay gives you 55 spaces to use to make a title for your listing—use as much of this space as you can!
