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Monday, November 22, 2010

Setting Prices

When you sell on eBay, do your prices attract attention? Consider the total price, with shipping. Think like the buyer: just because you think your item is outstanding doesn’t mean others will think it has the same value. Check what your item has previously sold for using the completed item search filter.

Sell in the right format:
 Auction – Use when selling rare items OR when demand outstrips
supply. Auctions with a “Buy It Now” option are taking off and are
being used more and more successfully by sellers.

 Fixed Price – For everything else, consider adding the “Best Offer”
option. It can really boost your sales. Sometimes I increase my fixed
price and set a base best-offer price that is where I wanted to sell
the item in the first place. Buyers still feel they are getting a bargain.

 Charitable Donations - Consider donating a portion of sales to a
charity. Research shows sellers connected to a charity get more
buyers. This also exposes your items on the Giving Works pages. There
are buyers who search there first. Call attention to this in your
description and let them know which charity you support.