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Tuesday, March 1, 2011

Timing your eBay Listings

The timing of any eBay listing is important, because in the final few hours before its end, it becomes increasingly more visible and prominent to visitors. This narrow window of time is when your item is most likely to sell.

To help find an ideal time, you can first eliminate when you don't want your listing to end. Assuming the majority of your buyers will be in the U.S., I would think you don't want your auction to end anytime between 11pm & 8am, since the majority of people will be asleep.

Also, you might ask yourself if your type of item would be used for work or personal use only. If for personal, it might be worth considering that during a lunch break or near the end of a workday (5pm), or mid-evening may be an appropriate time to list such an item.

For professional work-related items, perhaps it less likely that someone may search for these items in the evenings, but more during working hours. If you have a store, you may also view statistics to see what day of the week and what time of day most people visit your store.

My personal experience has shown that 11am to 8pm PST tends to be the most effective time ranges. Avoid holiday mornings and afternoons, as many people sleep in and usually go shopping and are away from computers in the afternoon.

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